Faster to market casino branding & localization
Outperform the competition
Online casino with multiple brand licensees and users from around the world
Challenge
- New casino branding and localization did not meet business delivery expectations and were falling behind the competition
- Slow, inefficient and costly internal development processes
Solution
- Reengineered internal branding and localization processes to ‘assembly line’ efficiently without compromising on branding creativity
- Reorganized branding and development teams to leverage outsourced resources
- Kept architecture, design and leadership accountability with the local team and shifted ‘assembly line’ development and test to an outsourced team
Results
- New casino branding and localization in two to four weeks from contract signature (previously three months)
- Exceeded client expectations of duration and cost
- Outperformed the competition