Sales & Margin business intelligence
Outperform the competition
Software and hardware distribution company in very competitive market conditions
Challenge
- Margin calculation and reporting not consistent across departments (Finance, Sales, Warehouse)
- Deal negotiation hindered by lack of timely margin and overall customer information
- Organization losing business to competition
Solution
- Designed and built custom sales and margin business intelligence data warehouse
Results
- Consistent margin reporting across the organization based on data up to the previous day
- Ability to identify high margin and top-selling products and focus marketing and sales attention
- Ability to report overall customer profitability and close deals
- CEO recognized development teams’ contribution to increased corporate profitability