Vastly improved gaming experience
WOW! factor with customers
Online casino with roulette, blackjack, and hundreds of slot games
Challenge
- Online casino slot games had different user controls (coins, coin value, spin, lines, bet max, paytable, etc.) which confused players as they moved from one game to another
- Game window could not be resized to full screen using familiar operating system controls
- Game graphics would become distorted in full-screen mode
- Casino game launcher or ‘lobby’ had a lot of features which distracted from efficient finding and launching of games or accessing player account information
Solution
- Established standard gameplay and resize controls
- Implemented vector graphics for sharp, clear ‘any size’ display
- Simplified the casino game launcher to include player favorites, top winning games, biggest jackpots, game searches and fast access to player account information
Results
- Overwhelmingly positive player response to all game and lobby improvements
- Increased gameplay on all updated and featured games